Collection: B.

Quirky and unique, our toys are meant to inspire children's individuality.  Unexpected colors, intriguing patterns, sensory textures and features that are as playful as they are educational!

Our packaging is 100% recyclable, with easy-to-use TRY ME windows and groovy die cuts. The difference in our packaging goes way beyond the surface. We want to make sure that the environmental footprint on our children’s world is as light as possible. How? By scrutinizing every single piece, minimizing the parts that get thrown away, and by using soy-based inks.

We aim to be bigger than a toy company. We want to let children know that it’s okay to be curious, to be happy or serious, giddy and adventurous… all at the same time.

Because at the end of the day, kids should B. exactly who they want to B.

Peace, love, and jellybeans!